This project involved complete branding and website design for a tech company, including strategic positioning, a custom logo, and UI wireframes — all crafted with intent. At Paper Anchor Designs, every element is considered. From digging into brand strategy and uncovering what makes a business tick, to sketching and refining logos and custom wordmarks with real meaning, the process is hands on and deliberate. Patterns are built with purpose, guidelines are designed to be genuinely useful, not just pretty, and websites are shaped to reflect the brand’s voice while delivering a seamless user experience. It is never about ticking boxes, it is about building a brand that lasts.