What started as two bald blokes bonding at one of our kids’ friends’ birthday parties has grown into something much bigger. I have had the privilege of building the Woods brand from the ground up alongside Matt, from crafting the identity and visuals to shaping the online experience. Together, we have created a consistent, confident presence both online and in store, backed by smart design and purposeful marketing. These days, I have even got my own office at the back. Part of the furniture now and proud of it.